When Dungeons and Dragons was released in 1974, the presentation was very hobbyist-oriented. The box containing the three little brown books was serviceable enough but the woodgrain pattern and the less than professional artwork on the cover or inside the booklets, combined with the near-inscrutability of the early rules and limited distribution undoubtedly limited its appeal. Further products would have to stand out beyond what might be expected in a hobby shop or wargaming bookshelf in order to have broader appeal. Let's see how TSR accomplished this goal.
