Nintendo's consoles have, for the most part, been somewhat high priced over the years. The company likes to keep it that way, you will not see a Nintendo console in a bargain bin or heavily discounted, even toward the end of its lifespan. The maintenance of price contributes to its "prestige branding." Nintendo usually makes a modest profit on the consoles it sells, unlike Sony and Microsoft it does not solely rely on software sales to make up the cost of hardware production. But those profits come at a price for the consumer, especially in Japan. Let's see how Nintendo cut costs when releasing consoles in its native country.
